ประโยชน์ของการใช้ AI ในการทำธุรกิจ

Benefits of using AI in business and new era marketing

Benefits of using AI in business and new era marketing

In the digital age where everything changes quickly. Small and medium-sized businesses (SMEs) face serious challenges in transforming traditional business models. To be able to grow in the online world With the behavior and interests of consumers changing rapidly The shift from offline purchasing behavior to online purchases is not just a short-term trend, it is the future of marketing. that businesses in every sector need to adapt and keep up with the times 

At TecTony, we understand the barriers to transformation for businesses. And we are ready to support that part. With our expertise in elevating SME businesses into the digital market By leveraging artificial intelligence (AI) and new technologies. To push your business to keep up with all marketing trends. and can be ahead of the North in a short time. With TecTony's marketing strategy 

The interest of AI and artificial intelligence technology

AI (Artificial Intelligence) or artificial intelligence is a processing technology that has the ability to manage data. Both learn a set of commands and analyze the obtained data. With the outstanding features of AI, it can be used to expand and develop businesses. Both in terms of management and marketing.

As for the working model of AI, there are many overlapping components connected, both Machine Learning and Deep Learning. Each component is detailed as follows.

  • Machine Learning is to make the computer system learn by itself Using information as a learning medium It mainly focuses on recognizing distinctive features to differentiate data.
  • Deep Learning is the learning of computer systems through simulating the processing patterns of the human brain. It uses a network similar to neurons to filter out in-depth information. which can predict and verify the accuracy of the data as well

The components of AI can still be divided into many types. According to the process of using AI, for example:

  • Natural Language Processing: NLP is to enable computers to understand and process human language Both letter and speech formats Examples of using NLP in business include Apple's Siri or Amazon's Alexa, etc.
  • Computer Vision is to enable computers to analyze still images and moving images to distinguish them. such as the location or nature of objects in the image An example of a business that has applied Computer Vision is Waymo, which created a smart, driverless truck to transport goods from Google Company, etc.
  • Robotics is the design and development of machines or robots that can meet work needs efficiently. Examples of the use of Robotics in business include robots in industrial production lines and Drones for transporting goods, etc.
  • Expert System is to create specialized expertise for computer systems By entering expert information into the system so that AI can work in place of experts, such as stock trading systems or disease diagnosis systems, etc.

Benefits of AI in business and marketing applications

  1. AI helps make Personalized Marketing more accurate.

Personalized Marketing is marketing that is designed specifically for each person. From the experiences of various customer groups and with the features of AI to process and predict data Makes Personalized Marketing more accurate.

An example of the use of AI in personalized marketing can be seen from Starbucks. Startbucks has started using AI to offer discounts to members via e-mail. The discounted products will be menu items that are similar to the menus that customers normally order. Shows trends in customer preferences which sends discounts on menus that customers like It will increase the chances of customers returning to purchase products at Starbucks.

  1. Survey customer behavior through Facial Recognition system

Facial Recognition is one of the benefits of AI. Such a system is Ability in computer vision, which can recognize human faces Or classify and survey the location of things within an area by applying Facial Recognition to business. Helps survey customer behavior to be more accurate. This can be seen from the case study of Walmart that changed ordinary stores. To be the store of the future with AI

Walmart uses AI in store management, especially the Facial Recognition system, which works by recognizing customers' faces. It then tracks customer behavior within the store, such as when a customer takes all the bread off the shelf. The system will notify employees to replenish the shelves with bread. This reduces the opportunity to sell products. In the case that the product is out of stock, etc.

  1. Robotics, the future of shipping

The use of Robotics or robots in business has been around for a long time. Most of which are mainly in the manufacturing sector. But nowadays the use of robots has developed even more. Through entering commands in the Machine Learning section, especially in the field of shipping goods (Delivery Robot), which many brands have actually started using, such as JD.Com

In the case of JD.Com, the interesting thing is They are a large E-Commerce business in China. which transporting goods is sometimes difficult due to unfavorable terrain Resulting in a longer transportation time. Therefore, using drones to transport goods is a solution to this problem. This reduces the time from the original 2 hours to only 20 minutes.

  1. AI to help manage warehouse problems

In some businesses that have a large number of products in stock You may not know which products are effective. Or which products are not useful? Therefore, AI plays an important role in managing warehouse problems. With a warehouse data analysis system, H&M has brought AI to solve this problem. which has a damage value of more than 4,000 million US dollars, or approximately 10,200 billion baht

H&M faces inventory problems This is because they often have unsold products that cause them to have to lower prices in order to sell out the products. Using AI analysis, it was found that one of the reasons why the products did not sell was that they had similar product placement strategies in 4,288 branches around the world.

After knowing this problem, H&M used the AI system to do localization through analyzing customer behavior in each branch. To arrange products to meet customer needs For example, the H&M store in Stockholm found that the majority of customers were women. And expensive products often sell more than cheap products, which finding customer Insignt will ultimately reduce the problem of products not meeting customer needs.

  1. AI and product development to meet customer needs

Product research and development (Research and Development) is one of the keys to sustainable business growth, with AI playing an important role in analyzing data from research. in order to develop it to be more accurate One of the interesting examples of product development using AI comes from a world-famous brand like Coca Cola.

Coca Cola uses AI to help analyze customer insights. and use the information to develop it into products in the end One of the products developed from AI is Cherry Sprite, which uses data to produce products. Derived from analyzing the behavior of teenagers in drinking water. Customers often mix the flavor of their own drinking water. AI uses that information to analyze and predict the ingredients. It eventually became a Cherry Sprite product.

There are many benefits of AI in business. Both in terms of marketing that helps entrepreneurs understand customer behavior more or even use AI to analyze and solve problems within the store This reflects the importance of applying technology to business.

If you are the one who is looking for a digital marketing team with high expertise and experience. Don't hesitate to contact our TecTony so we can help you plan an effective business strategy because we understand that every business owner in the online era "need what"

Interested in digital marketing services and strategic planning for your business? Contact us at Line TecTony Any time

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