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consumer behavior and evolution From offline to online

   consumer behavior In the digital age, the shift from offline to online shopping has greatly changed consumer behavior. This change has a huge impact on small and medium-sized businesses (SMEs) that need to adapt to these changes and survive in a highly competitive market. This article explores the factors driving this shift, the benefits of online shopping that appeal to modern consumers, and how SMEs can adapt to these trends by optimizing their digital presence.

Understanding change

In the past, shopping was an activity that was done at a retail store. Consumers must go to the store to satisfy their needs. However, the emergence of the internet and digital technology has greatly changed this behavior. There are several key factors driving the migration from brick-and-mortar stores to digital platforms:

  1. Convenience: Online shopping offers unmatched convenience. Consumers can browse products, compare prices, and make purchases from anywhere, at any time, not limited by store opening hours or location.
  1. Wider Shopping Selection: Digital platforms provide access to a wide range of products that are sometimes not available in regular stores. This wide selection offers consumers world-class shopping. Find what they want without being limited by local products.
  1. Better prices: Competitive pricing is easier online due to lower operating costs for retailers and ease of price comparison for consumers. Additionally, online specials and additional discounts attract customers. Come shop online.
  1. Customized Shopping Experience: E-commerce websites leverage data analytics to offer a customized shopping experience based on individual needs. Recommend products based on previous purchases, browsing behavior, and search patterns. This customization increases customer satisfaction and repeat service.

 How SMEs adapt

For SMEs, the shift to online brings both challenges and opportunities. Here's how SMEs can adapt effectively:

  1. Develop a strong online presence: Having a well-designed website that is easy to use, mobile-friendly, and has a secure payment system is important. Ensure that your site structure supports adherence to SEO guidelines to improve visibility on search engines.
  1. Leverage ecommerce platforms: For SMEs that don't have the resources to create their own online store. Leveraging existing ecommerce platforms like Shopify, WooCommerce, or even marketplaces like Amazon and Lazada can be a smart move. These platforms provide broader infrastructure and market access.
  1. Focus on SEO and content marketing: An effective SEO strategy can help your business rank higher in search engine results. Make it easier for customers to find you Pair this with engaging content marketing to attract customers. Build trust and authority in your industry.
  1. Engage in Social Media Marketing: Social media platforms are invaluable for connecting with customers. They provide a direct channel to customer feedback and a way to engage with your audience through content, promotions, and customer service.
  1. Analyze data for better insights: Use analytics tools to understand customer behavior, preferences, and trends. Data-driven insights can guide your marketing strategy and product offerings. By making sure they meet the changing needs of your audience.

The shift from offline to online shopping continues to change the commercial landscape. SMEs must embrace this change and make strategic adjustments not only for the sake of But it is also essential for survival in the modern digital economy. By optimizing their digital presence and using technology, SMEs can attract and retain a growing online customer base. At TecTony  We specialize in helping businesses navigate this transition smoothly and efficiently. It uses the power of digital marketing and AI to open new opportunities for growth and success.

Consumer Behavior: Evolution from Offline to Online

In the digital age, it is undeniable that technology plays an important role in our daily lives. resulting in a drastic change in consumer behavior from “Buy things offline” in original form has become “Buy things online” more through websites, applications, or social media

Main factors that drives this change Consisting of:

  • Internet access: Nowadays, people have devices that connect to the internet conveniently and easily for information. Just at your fingertips
  • convenience: Online shopping Helps consumers save time No need to travel to the store.
  • Various options: Online shopping websites and applications There are often more products to choose from than in the store.
  • price: Consumers often compare product prices from many sources online.
  • review: Consumers can read product reviews from real users before deciding to buy.

online consumer behavior Common ones include:

  • Searching for information: Consumers will search for product information. Compare prices and reviews through websites or social media before making a purchase.
  • Price comparison: Consumers can compare product prices from many online sources.
  • Ordering products: Consumers can order products through websites, applications, or social media.
  • Payment: Consumers have a variety of payment options such as credit cards, debit cards, money transfers through the PromptPay system.
  • Product Tracking: Consumers can track product delivery status online.
  • Product reviews: Consumers can write product reviews after use.

business It is necessary to adapt to the changing consumer behavior. Important strategies include:

  • Create websites and applications: Businesses should have websites and applications that are easy to use and convenient.
  • Various products: Offering a variety of products Matches the needs of consumers
  • price: Offer competitive product prices.
  • review: Encourage customers to write product reviews.
  • After-sale service: Good after-sales service Help create an impression on customers

example Businesses that succeed by adapting to online consumer behavior:

  • Shopee: Popular e-commerce platform in Southeast Asia.
  • Lazada: Another popular e-commerce platform in Southeast Asia.
  • Grab: Application for calling cars, taxis, and delivering food.
  • Foodpanda: Food ordering application

changes in consumer behavior still continuing Businesses that can adapt and understand the needs of online consumers will be successful in this digital age

Interested in digital marketing services and strategic planning for your business? Contact us at Line TecTony Any time

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