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What is Mobile Marketing? Marketing trends you need to know

What is Mobile Marketing? Marketing trends that businesses need to know

Nowadays, mobile marketing has become a very popular online marketing trend. Whether for B2B or B2C businesses, due to changing consumer behavior and turn to using mobile phones more Therefore, turning our attention to mobile marketing Therefore, it is considered something that every marketer, including all types of businesses, should not overlook.

So, what is mobile marketing like? By this type of marketing is that the brand does activities or place any advertisements that promote their products and services through mobile devices Be it a smartphone or even a tablet. By using modern functions or features on that mobile device. To customize marketing campaigns to reach target groups and is most suitable for each user In addition to this Mobile marketing also has many advantages that meet the needs of marketing in this era. Because results can be measured quickly, use low cost, and most importantly tends to receive continued attention from the target group

But when smartphones are developed all the time Mobile Marketing Therefore, it is not only necessary to understand consumer behavior. But still need to update new trends That changes every year To make the promotion plan accurate and able to attract as many customers as possible No matter what trends are happening in the digital world.

6 mobile marketing trends That every business must know

  1.   The website screen must be compatible with smartphones.

Nowadays, mobile phones or smartphones are like the 33rd organ because more and more people use their mobile phones to search for information or visit websites. Therefore, anyone who wants to successfully market on mobile phones Designing and improving website structure to make it easy And truly answering the needs of mobile use is therefore very important.

for website design Developers may rely on an easy-to-understand structure. By planning through surveying the Customer Journey of customers. In addition, the website should be developed to be download-friendly. Including scrolling to different pages. To create the best experience for users as possible 

Furthermore, 'ease of understanding' is key to making users spend more time on our website. This makes it necessary for developers to plan their writing to be relevant, interesting, and easy to understand. Including being able to use it conveniently on a mobile phone screen Because when users have a good experience surfing your website This will make them more interested in the marketing campaigns you do through your screen. As a result, sales will skyrocket as well.

  1. The smartphone usage behavior of the target group is important.

What every marketer should know is: No matter how many good marketing campaigns are created, But if done inappropriately to the needs of the target group Even though we've updated this strategy, it may not be able to produce the desired marketing results. But what marketers should do together is Getting to know the target audience well In order to plan campaigns that best suit the behavior of mobile users. It may start by asking questions related to the behavior of the target group. and try to find the answer, for example:

  • How familiar are our target groups with using smartphones? They are a group of people who are up-to-date with the world and need to use the latest smartphones. Or someone who doesn't pay much attention to the advancement of technology. 
  • Do the target groups download and use the application? Or might they be more interested in campaigns that come directly from SMS or websites? 
  • What operating system does the target audience use? Android or IOS? Moreover, what platform do they mostly use? So that we can use it to plan information communication to the point.
  • What channels is the target audience accustomed to receiving information through, such as links or QR Codes? And what types of advertisements will they be impressed by, etc.
  1. 5G internet speed

It can be seen that 5G has become widely popular among mobile phone users around the world in recent years. This can be seen from the survey results of more than 47% smartphone users who are likely to turn to 5G systems more in the coming years. This changing trend It is considered to have a very positive effect on marketing via mobile phones. Because the majority of device users turn to the 5G system, it will allow them to access marketing campaigns of operators that use cutting-edge technology. more efficiently This is evident in marketing campaigns using augmented reality (AR/VR) that many businesses are beginning to use. This technology simulates products and services. Or even a 3D virtual store so that consumers feel like they can try or go see the products with their own eyes up close. without the need to go to the storefront Makes consumers make purchasing decisions faster Until the brand's sales increased from marketing through this mobile screen.

  1. Virtual Reality and Metaverse

Augmented reality (AR/VR) and the popularity of the Metaverse trend are key technological changes that will affect mobile marketing trends in 2024 as well.

Marketers predict that the role of augmented reality (AR/VR) and Metaverse technology will make consumers more responsive to marketing campaigns. Consumers tend to favor mobile campaigns designed with advanced technology. They are also interested in websites that use virtual reality technology to create product images. Including if any business uses the Metaverse trend in order to experience marketing campaigns as closely as if they were in that location or event. The target group is likely to decide to become a customer. Or even share your impressions with other customers. additionally

So, any marketers who are interested in marketing via mobile phones? Virtual reality and the Metaverse are important trends you should be focusing on right now.

  1. Mobile marketing will increasingly be driven by AI.

Artificial Intelligence or AI systems are also considered another trend in mobile marketing that is very worth keeping an eye on. by experts from MarketsandMarkets predicts that in 2024 marketers will use AI as an assistant in advertising campaigns via smartphones to increase to 28%, representing a market value of more than 2.2 billion USD.

By the main roles Will focus on using AI to help manage systems related to all customer data. As we all know, Google has canceled the Third-Party Cookies data collection system, causing an obstacle in collecting customer data for use in marketing planning. However, AI will be an important assistant in this matter. Whether it is to collect and analyze customer data in a new way Divide into customer groups including designing individual marketing plans (Personalized Marketing) so that marketers can create Mobile Marketing campaigns with the most accuracy and efficiency. Therefore, anyone who is thinking of creating a Mobile Marketing campaign, don't forget to put AI to good use as well.

  1. New features from social apps can shape the direction of Mobile Marketing.

Various social media platforms, whether Facebook, Youtube or TikTok, are also one of the important trends that will determine the new direction of Mobile Marketing. The obvious one is probably the app's TikTok Shop function. The TikTok application not only affects mobile marketing, but also has an important influence on advertising campaign planning for many E-commerce businesses. Therefore, for anyone interested in mobile marketing, you may want to follow the trend. Design and update features Including new functions that are always developed for use on various social media platforms so that they can be effectively adapted to suit their own mobile marketing strategies and most accurate

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