เปิดโลกการตลาดยุคใหม่

Opening the world of modern marketing with communication using AR and VR technology

Opening the world of modern marketing with communication using AR and VR technology

AR and VR marketing are becoming the new future of online brand communications. That opens up a new world for consumers and brands. Gain access to new methods in marketing and access to consumers This is especially true in the tourism industry. Modern world technologies such as AR (Augmented Reality) and VR (Virtual Reality) play an important role in creating interesting travel experiences. and participate more through the online world

Many of you may still not be able to imagine that. Marketing with these virtual technologies How is it different from general marketing? Gives results in efficiency And how different is the effectiveness? Today's article TecTony will take everyone to solve those questions together.

Revolutionizing marketing with modern technology

Using virtual reality technology in online marketing It has the power to greatly connect and connect consumer experiences. Whether it's AR or VR, these technologies help consumers more effectively immerse themselves in the stories and experiences brands want to communicate.

VR and AR: Creating engaging travel experiences

VR and AR have dramatically changed the way online marketing works today. With VR technology that allows us to experience various things. realistically without leaving home, such as experiencing travel in various places all over the world Experience interesting exhibits Touch and access various products while AR can present additional information. and content created through our real world As a result, the experience of viewing virtual images is interesting. and easier access

Market Opportunity of Virtual Reality Technology In the world after COVID-19

After the severe outbreak of COVID-19 This has greatly increased interest in viewing or virtual tourism. In situations where travel is limited Viewing virtual reality from a safe space has become an attractive option for those who want to explore new worlds. New experiences without risking your health It shows changes in consumer behavior that are likely to continue into the future.

Showcasing TecTony's Expertise

We at TecTony play a key role in using technology to create experiences. In an era where technology is continuously changing the way we live our lives. Digital marketing has become a major force in revolutionizing the way we experience travel from the comfort of our own homes. The application of augmented reality (AR) and virtual reality (VR) to create travel experiences that engage and engage online audiences has demonstrated the technology's ability to open up a new world of tourism. virtual This not only reflects TecTony's expertise in using technology for marketing. But it also responds to the growing interest in virtual tourism. Especially in the post-pandemic world.

Virtual reality marketing in 2024 is expected to witness a significant increase in market value. It is expected that the market value will reach 38.68 billion USD. In the next several years It shows the rapid growth and increasing interest in using VR and AR for marketing. Because virtual marketing is not only an opportunity to explore new places, it is also a powerful tool for marketing and brand building. It allows brands to create unique experiences. and build strong relationships with customers.

Development and use of VR technology in the travel industry and other forms of online marketing. It plays an important role in offering an immersive experience. and stimulates interest very well From virtual tours of hotels and tourist attractions From using VR to help plan purchases and events, VR can also help create unique brand experiences. Through the presentation of information and attractive content. Creates excitement and supports consumer decision-making very well.

5 examples of integrating Augmented reality (AR) into business websites

Augmented reality or AR is a technology that creates a realistic simulation of the environment and various objects together. It may be a combination of images, video, sound, which information can be sent through computers, iPads, mobile phones, etc. Currently, AR technology is being used as a part. One of the websites which has 5 examples of use as follows.

  • Map of the company or the location of various products and services at website visitors You can click to view the route. Then travel to your target location easily. No need to call and ask for directions like in the past.
  • Creating 3D graphics and data to make products and services more interesting and attractive. Nowadays, there are added features to make the 3D images move more realistically, such as images of fish swimming. From the beginning it was a general picture. But today, fish can actually swim on the website, for example.
  • Check product prices Without users having to manually search for prices or names of products and services. which the above principles It is a graphic overlaying the price. When consumers want to see prices Use the AR application to look at the product. Then there will be prices and various information. The preset cute cartoon images are displayed immediately.
  • Verifying business information on the website Various business service providers There is no need to sit and look at thick stacks of documents. Because AR technology has made information into graphics that are easy to understand. Easy to use

5 Examples of Integrating Virtual Reality (VR) into Business Websites

Virtual Reality or VR is a technology that creates virtual simulations of various environments. Then transmit it through the senses of seeing, hearing sound, touching or even smelling. Currently, AR technology is being used as part of websites, with the following 5 cool examples of use:

  • Simulated images of roads in various maps To help make finding places easier
  • Create images of various products and services realistically There are complete picture elements.
  • Display images of products and services, all information in a complete 360 degrees.
  • Making videos simulating the use of various products and services through the website to be realistic, complete with images, sound, and lighting
  • Create an OR Code to scan and follow news information. more modern

Online marketing is considered a large medium that can easily attract consumers to access products and services. And website marketing is one of the channels that can be done steadily. The chances of your website being hacked or crashed are very rare. When using both Augmented reality and Virtual Reality technologies as part of the website Help promote advertising System usage creating a realistic experience and much more, therefore providing both convenience reliable and stimulate sales even better.

Bring your virtual store to life

In addition to being prominent in the tourism industry, Many well-known brands around the world have also begun to adapt and experiment with creating online virtual stores by applying VR and AR in their stores. Especially during the recent Christmas and New Year's festivals. Customers can now easily experience shopping in virtual stores. It's like going to visit a real store.

These virtual stores offer various interesting features. Through the integration of various technologies, such as providing detailed product information through a variety of images or interesting video clips, presenting products in 3D with a 360-degree view or realistic size. (Customers can access these services through the website or application There is no need to use traditional VR equipment such as an additional headset. Just have a smartphone or computer and you can view the products and view details), virtual store tour services, product testing services, one-on-one product consulting services, and video shopping services. with store employees, presenting live events, organizing activities through virtual stores using social media as a medium, etc., all of this so that consumers can experience the products. Confident in the product It also stimulates sales. and reduce the number of product returns.

Amid digital awareness and the exponential increase in the number of consumers shopping online, this year VR and AR have become important keywords for online shopping marketing. If any brand adapts and changes faster It definitely has an advantage over other brands. On this online business field

With the world of online marketing changing every day. Moving to keep up with social trends and technology that are constantly evolving. It is an important part that makes our business grow and be able to reach consumers. Therefore, if you are the one who is looking for new channels To make an impression on customers Both in terms of the virtual experience and helping to make decisions about purchasing products and services Marketing with these virtual technologies It can definitely be a great help for your business.

If you are the one who is looking for a teamdigital marketingwith high expertise and experience Don't hesitate to contact. TecTony ours so that we can help you plan your business strategy effectively because we understand that every business owner in the online era "need what"

en_USEnglish